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Why Clover

Okay, we don’t want to brag, but we really left nothing laying on the table when we redesigned the clothes. The fabric, the looming of the yarn, the stitching, the pattern, the dye. All that, so our products are kind for your skin and REALLY look good while doing so.


We took it personal.

We took out our monocles, hired the best pattern designers, scouted all the innovative, sustainable technologies and holed up in our atelier. Only to come out after all was done. Exhausted, hungry and unwashed, but satisfied and extremely proud with the result:


How are your clothes so soft?

It’s the TENCEL!

What is Tencel and why is it so great?

Confession time: We don’t believe cotton is the best possible textile to take care of your sensitive skin. True, it doesn’t trigger allergies, but it doesn’t help either.  Bacteria can still grow on cotton, and the fibers are not as round and soft as could be. Just look at this:

TENCEL®is natural and pure cellulose without any impurities creating beautifully smooth and soft fabric, reducing irritation due to friction. It has super high moisture absorbency

We also don’t believe organic cotton is all that when it comes to sustainability. It needs a lot of valuable and fertile farmland for one. It also needs a LOT of clean water in areas where clean water is scarce. (Egypt, China and many more).

5 other reasons youll love Tencel

In our relentless hunt for optimizing skin care clothes we uncovered Tencel. Unjustly not widely used yet, we believe it is poised to be THE fabric of the future:

  • Absorbs 50% more moisture than cotton whilst remaining dry on the surface
  • Cool and dry, feeling cooler than cotton
  • Repels bacteria growth
  • Excellent washing performance at 60 or 90 degrees
  • Environmentally friendly production and closed loop process


What do people say about Tencel?

77.8% say that TENCEL®is more pleasant to wear than cotton

59% prefer TENCEL®due to its smoothness in comparison to cotton

92 % say that they would like to wear TENCEL®clothing during the day

48% scratch less

88.2% say that the TENCEL®suit has a cooling effect in summer

Not that we’re pushy, but really: swap all the cotton in your wardrobe for Tencel (or lyocell as an unbranded name). Your skin and the climate will thank you for it.