Research (Fascinating stuff, read the blog here) shows that the clothes you wear impact you on a psychological level, in the same way wearing glasses can make you feel smarter or high heels more sexy. What’s more, they can even influence your performance on a test!
The current medical skin care clothes are bland, white and shapeless. They don’t make you feel sexy, or smart, or better. They make you feel like you have a skin condition. On top of that, people with eczema already struggle twice as often with depression and anxiety than others. Now how is that fair?
We’re no doctors- just a small Amsterdam-based startup. But we did talk with 100’s of individuals with a skin condition through our online community at skininclover.com and through Instagram and really got to the bottom of what they needed from their clothes in care for their skin and how clothes could help them feel fabulous.
So we cannot promise to solve your skin condition. Sorry ‘bout that. But what we can and did do, is reinvent clothes in such a way that you can care for your skin and feel your best self again.
Our range launches in early November, but you can get exclusive access to 20% off the launch price by pre-ordering before Nov 1st, or you can get a 10% off code for any order by joining the email list for our tribe